Privacy Policy

Last Revised: January 1, 2025

Simple Home Equity (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile applications, interact with our services, and communicate with us. Please read this policy carefully. If you do not agree with our practices, do not use our services.

1. Information We Collect

A. Personal Data You Provide

We collect personal data that you voluntarily provide when using our services, applying for financial products, or communicating with us. This may include:

  • Name, postal address, email address, and phone number
  • Employment information

Note: As a referral partner, we do not collect Social Security numbers, taxpayer identification numbers, dates of birth, government-issued identification documents, income information, bank account details, or financial history. However, the partner to whom we refer you may collect such information.

B. Automatically Collected Information

When you visit our website or use our mobile applications, we automatically collect certain data:

  • IP address, browser type, and device identifiers
  • Website browsing history, search activity, and interaction with advertisements
  • Location data (if enabled on your device)

Our website uses Google Analytics, Google Tag Manager, and MailChimp to analyze site performance, manage tracking, and facilitate email communications.

C. Information from Third Parties

We may obtain additional information from third-party sources, including:

  • Credit reporting agencies (for eligibility determination)
  • Financial institutions and business partners
  • Public sources, government records, and analytics services

2. How We Use Personal Data

We use your personal data for the following purposes:

  • To provide and manage our services
  • To verify your identity and determine eligibility for financial products
  • To communicate with you regarding account updates, offers, and support
  • To analyze website and service usage to improve functionality and user experience
  • To comply with legal obligations, enforce agreements, and prevent fraud

3. How We Share Personal Data

We do not sell your personal data. However, we may share it in the following situations:

  • With Service Providers: We work with trusted partners to support our operations (e.g., payment processors, data analytics, and fraud prevention services).
  • With Business Partners: To facilitate transactions and enable financial services.
  • For Legal Compliance: To respond to legal requests, prevent fraud, and protect our users.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience, analyze trends, and personalize content. You can manage cookie preferences through your browser settings.

5. Your Choices and Rights

  • Opt-Out of Marketing Communications: You can unsubscribe from marketing emails using the provided opt-out link.
  • Location and Contact Sharing: You can disable location tracking and contact access through your device settings.
  • Access and Update Information: You can review and update your personal information by contacting us.

6. Security Measures

We implement technical and administrative security measures to protect personal data. However, no internet transmission is completely secure, and users should take precautions when sharing sensitive information.

7. Children’s Privacy

Our services are not intended for children under 16. We do not knowingly collect data from children under this age.

8. International Data Transfers

Our services are operated in the United States. By using our services, you consent to data transfers to the U.S. and other jurisdictions.

9. Changes to This Privacy Policy

We may update this policy from time to time. The “Last Revised” date at the top indicates the latest changes. Continued use of our services constitutes acceptance of these changes.

10. Contact Information

For questions or concerns about this Privacy Policy, contact us at:

Simple Home Equity
📧 Email: info@simplehomeequity.com
📞 Phone: (917) 300-1590‬